The Stationers' Company
The City of London Livery Company for the Communications and Content Industries
DMG Roundtable 2021: 'Lend us your ears' -8 July

DMG Roundtable 2021: 'Lend us your ears' -8 July

Thursday, 8 July 2021
Digital Media

When: Thursday, 8 July 2021 - 6PM
Duration: 1 hour 15 minutes  
Industry Committee Event  
There has been huge growth in audio content formats over the last year: whether radio, BBC Sounds, podcasts, audiobooks or Clubhouse, many of us have listened our way through lockdowns. And recent developments show that publishers and investors are listening too, with significant investment in audio startups and content.
Join us for an exploration of this exciting area of publishing, with three expert speakers from different parts of the audio publishing industry as they discuss what's driving this growth, the developments that are exciting them now, and what they expect to be listening to next.
Chair and speaker details:
Kelli Fairbrother is the co-founder and CEO of Xigxag, an UK based startup aiming to revolutionise and democratise audiobooks. She started Xigxag with a former colleague after missing out on the brilliant graphics that should have accompanied Hans Rosling's Factfulness audiobook - especially given how easily they could have been integrated into the experience. Putting illustrations back into the listening experience is just one of the innovations that Xigxag now offers consumers. After West Point, the US Army and Harvard Business School, Kelli has spent nearly all of her business career at the intersection of consumer brands and technology, starting at McKinsey and then at Whitbread, where she led the launch of the Premier Inn brand into Germany.      
Hannah Russell is the co-founder and CEO of Mags Creative, a leading independent podcast company based in London. Mags Creative makes shows that reach millions of listeners every month, working with notable individuals such as Lily Cole, Ella Mills of Deliciously Ella, Gareth Thomas and Laura Whitmore to bring their voices to life in audio. Mags Creative also produces branded podcasts that people actually lsiten to, working with the likes of Facebook and Google to tell their stories and bring them closer to their audiences. Hannah founded the business in 2018 with her business partner and sister Faith Russell. Hannah is passionate about the power of audio to bring people together, and believes in building sustainable, human-first businesses. She talks regularly about business, entrepreneurship and podcasting.   
Jessica Tarrant is Content Director at Yoto, a British start-up that puts children in control of the stories, music and podcasts they listen to. The founders of Yoto were inspired by Montessori principles to create a screen-free audio device that kids could safely control themselves; they called it Yoto Player. The company has just raised $17 million in Series A investment from leading venture capitalists. As Content Director, Jessica is responsible for licensing and creating the content that goes onto Yoto's NFC-enabled audio cards, curating a library that features classic authors, contemporary music, big-brand licenses and innovative new educational experiences. Prior to joining Yoto in 2019, Jessica was Editorial Director at Hachette Children's Group for seven years, working across author-led fiction, IP creation and audio programming for the children's list.   
Liveryman George Walkley (Chair) is an independent consultant working with companies in the creative, media and publishing sectors. He worked in bookselling and publishing for many years, including senior roles at Little, Brown and Hachette, where he was closely involved in various audio commercial developments, including building in-house recording studios.  
Come and join the discussion to find out more!