The Stationers' Company
The City of London Livery Company for the Communications and Content Industries

Bi-Livery DMG Roundtable with the Marketors' Company: 'Influencer Marketing: Doing it right'

Thursday, 21 January 2021

Event Starts - 6pm  
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Join us to explore the challenges for regulators and participants in the fast moving and dynamic world of influencer marketing and use of social media. A YouTuber with 1-3 million subscribers can earn £100,000+ per sponsored post and even so-called micro-influencers can earn between £250 and £1,000 per post.   Influencer marketing is most effective when trust exists between influencers and followers. But what if that trust is abused or subverted by paid for ‘sponsored’ messages and supposed personal opinions that are in effect adverts for brands? How can regulators control an unorganised and disparate form of media, and how can brands ensure they stay on the right side of the regulations when they delegate responsibility for messages to influencers?      
 
Provisional panel (to be confirmed nearer the time):  
Chaired by Marketor Liveryman Jeremy Stern  
Jason Freeman - Legal Director at the Competition and Markets Authority, will focus on the CMA’s recently issued guidance on influencer marketing.  
Robert Bond - Partner at Bristows Law and a Certified Compliance Professional will look at the hard legal aspects.  
Kumba Dauda - blogger and influencer covering fashion, beauty and lifestyle will talk about the challenges of delivering compliant content whilst still appealing to your followers.
Jessica Zbinden-Webster - Political Communications Strategist at the House of Commons will consider the role of politicians as social media influencers as well as how social media will influence politicians of the 21st century.

Bi-Livery DMG Roundtable with the Marketors' Company: 'Influencer Marketing: Doing it right'