Highlands Europe has announced a strategic partnership with Rocelco

Watford, UK – 27 July 2026 – Highlands Europe has announced a strategic partnership with Rocelco, a leading North American supplier of ergonomic office furniture, to introduce its successful range of sit-stand workspace solutions to the UK and European markets.

Gordon Christiansen, Managing Director of Highlands Europe, said: “We are delighted to partner with Rocelco and support the brand’s launch into the UK and European markets. As businesses continue to focus on employee wellbeing and productivity, there is growing demand for ergonomic solutions that combine value, functionality, and great design.”

Jack Yeager, CEO of Rocelco, commented: “Europe represents an exciting new chapter for Rocelco. For over a decade, we’ve helped businesses across the United States and Canada create healthier, more productive workplaces through ergonomic solutions that are both practical and affordable. We look forward to building strong relationships and bringing our proven sit-stand solutions to the market.”

Christiansen added: “Rocelco’s sit-stand portfolio delivers exactly that, and we are excited to introduce the range to our dealer and distributor network. The success Rocelco has achieved in the US and Canadian office products channels creates a compelling opportunity for resellers and dealers looking to expand their category offering with a trusted and proven brand.”

About Highlands Europe

Highlands Europe is a B2B sales and growth agency helping brands expand across the UK and Europe through distributor development, retail partnerships, channel management, and sales execution. Highlands Europe

About Rocelco

Rocelco is a North American supplier of ergonomic office furniture, known for its sit-stand desk risers, standing desk converters, and workplace wellness solutions sold throughout the United States and Canada. Rocelco