Wednesday, 3 March 2021
Story telling for Creative and Social Entrepreneurs
Industry Committee Event
In association with Creative Entrepreneurs
Wednesday 3 March 2021 - 6PM
Duration- 1 hour 15 minutes
Cost - free
'Marketing is no longer about the stuff that you make, but about the stories you tell.' Seth Godin
What are creative start-ups and entrepreneurs?
How do they innovate within the content and communications industries?
What support is there for emerging creative and social enterprises?
Each of our speakers has a firm footing in the media, publishing and digital world. Join us to learn how creative entrepreneurs use their stories to build a brand that powers their businesses. What makes each of them unique is how they have leveraged this experience to bring an entrepreneurial approach to a creative business and supported others to develop creative and social enterprises. We’ll discuss how those businesses have told their stories, and brought their ideas to fruition as well as helping others to tell their stories and to capture a variety of investment and development opportunities.
Chaired by Liveryman Professor Linda Drew, a champion and mentor of creative business leaders and start-ups and current Chair of the Social Enterprise Mark. Linda is the former Vice Chancellor of Ravensbourne University London.
Carolyn Dailey, Founder of Creative Entrepreneurs
Carolyn Dailey, Founder, Creative Entrepreneurs launched this membership-based movement at No. 10 Downing Street in 2016. Its mission is to empower creative people to transform their lives by turning their creative ideas into successful businesses. Previously, Carolyn spent over 20 years with entertainment leader Time Warner (now Warner Media), helping HBO, CNN, Warner Bros. and Time Inc. expand their reach in Europe. She has been named by Creative Review as one of the Top 50 Creative Leaders, by BIMA as one of the Top 10 Entrepreneurs progressing the creative industries and by WIRED as one of the Top 10 Women Digital Powerbrokers, alongside Natalie Massenet and Martha Lane Fox.
Farid Haque, Founder of Erly Stage Studios and Erly Stage News
A small British publisher of graphic novels might not be the most obvious first port of call for those charged with combatting fake news about the US election. But when the U.S. Government’s Cyber Infrastructure and Security Agency needed help in the run-up to the Presidential election, it turned to London-based Erly Stage Studios, a gaming and innovation studio that is in the business of creating technology that helps drive educational outcomes and the result is Real Fake, an online graphic novel which is the first in a series of publications that will highlight the threat posed by online disinformation. In this environment, anyone who consumes content online needs to be ready to question what they see, but most of us are ill-equipped to do so. 'We have to find new ways to engage with people through mediums that use soft power and creative messaging, rather than being seen to preach' he argues.
Farid was convinced serious graphic novels offered a fantastic opportunity to engage and inspire young audiences. Working with educators, artists and storytellers, he began with a series of publications focused on history and then expanded the range with a series on the economy, including a popular guide to the global financial crisis.
Tim West, founder of Pioneers Post
Tim is the founder editor and CEO of Pioneers Post , the online newspaper and learning platform connecting social innovators across the globe, and mission-focused marketing and social innovation company Fable Bureau. He also founded the Good Deals social investment conference and the NatWest SE100 Index.Through these platforms and initiatives, he works with corporates, social entrepreneurs, private businesses, civil society organisations and government bodies to promote the fusion of brilliant business and social values, helping to tell compelling stories, build great brands and generate sustainable business around social impact and social responsibility. Tim is a director of Big Issue Invest, The Big Issue's social investment arm, and a trustee with ECT Charity, one of the UK's leading social enterprises. He has served on a number of national programmes, advisory groups and awards panels including the Deloitte Social Innovation Pioneers, the awards panel for UnLtd and the UK social enterprise awards.
To read the speakers biographies in full, please click the PDF document at the bottom of the page.