AWARD WIN BY JAMES ROSS CONSULTING AT THE CONSULTANCY AWARDS 2025
16 JULY 2025
Why Packaging Optimisation Matters in 2025
The Worshipful Company of Stationers & Newspaper Makers has long championed excellence across print, publishing, packaging, and communications. While much attention in recent years has focused on digital transformation and content innovation, a new frontier is emerging that deserves equal recognition: packaging as a strategic business tool.
The recent award win by James Ross Consulting at the Consultancy Awards 2025 is more than just a milestone for a UK packaging consultancy. It is a signal of where the industry is headed. Their platform, PackDevPro, is helping global clients reduce carbon emissions, cut supply chain costs, and improve packaging performance - all by applying sophisticated data analytics to what was once considered a static, tactical function. Notably, the company’s director, Ross Collins is a Liveryman of the Stationers Company, further strengthening the connection between innovation and the institution.
Why Does All This Matter? For many members of the Stationers' Company - whether in traditional print, commercial publishing, branded communications, or media - packaging is no longer a background detail. It is a medium for brand identity, regulatory compliance, environmental accountability, and customer experience.
Consider these touch points:
• Print and Packaging Integration: For those producing physical media, how products are delivered, protected, and presented is closely tied to brand perception. This is especially true as e-commerce and direct-to-consumer models continue to grow.
• Sustainability and ESG Goals: As companies come under increasing pressure to demonstrate environmental responsibility, packaging is one of the most visible and improvable components.
• Supply Chain Resilience: With Brexit, tariffs, and global disruptions impacting the flow of goods, packaging design has become a lever for efficiency as well as aesthetics.
James Ross Consulting’s PackDevPro platform offers a compelling case study. Clients have cut truck usage by 14% annually and saved over €150 million in verified supply chain costs. These are not just numbers; they represent the evolving role of packaging as an enabler of agility, ESG performance, and commercial value. These themes resonate across all sectors represented by the Stationers' membership.
In a time when content, commerce, and logistics are increasingly interconnected, the Stationers ’Company is well placed to spotlight innovation that bridges those gaps. Recognising work like that of James Ross Consulting and understanding its broader implications for the industry reinforces the Company’s role as a convenor of knowledge, tradition, and forward-thinking ideas.
In short: packaging matters. Not just to packagers, but to anyone shaping the future of how goods, messages, and brands move through the world.
If you would like to find out more about James Ross Consulting, click here or get in touch via ross@jrconsulting.com.